Tag: Marketing
[Business Case Study] How To Learn From Vietnam’s Biggest F&B Crisis 2024
Recently, a major storm that passed through Vietnam has left devastating consequences for the affected regions. This is also when major brands in the country contribute part of their profits as a way to support flood victims as well as an opportunity for companies to leverage CSR campaigns. Katinat – a famous bubble tea brand… Read more
Coca-Cola’s Remarkable Marketing Evolution: From Marketing 1.0 To Marketing 3.0
In the dynamic world of global commerce, one brand has consistently redefined itself and its marketing approach: Coca-Cola. The marketing journey of Coca-Cola from 1.0 to 3.0 is an inspiring tale of innovation, adaptation, and visionary thinking. From its early days of product-centric marketing, through the era of customer-focused strategies, to the age of value-driven… Read more