Marketing Campaign for New Year 2025 in Publishing Industry

When publishers connect readers with authors, what will we have:

Reading Calendar 2025 is a unique combination of a new year calendar and a community reading challenge aimed at developing a long-lasting, healthy reading community, helping to connect people with similar interests. The campaign aims to create a unique reading experience, promote reading culture, and build a vibrant reader community.

Brief description of the calendar:

The 2025 Reading Calendar is a unique tool helping readers plan and track their reading throughout the year.

It includes 52 weeks, each suggesting a book and related reading activities.

Attractive, user-friendly design with space for notes and progress tracking.

Campaign Implementation:

Collaboration with KOLs and influencers:

– Invite authors, book bloggers, and book-focused YouTubers to promote.

– KOLs share their experiences using the calendar and weekly book suggestions.

– Influencers create content on optimizing calendar usage.

Product promotion:

– Create a dedicated campaign hashtag (#ReadingCalendar2025).

– Organize online and offline product launch events.

– Run advertisements on social media platforms and book-related websites.

Effective usage guidance:

– Create short video series demonstrating calendar use.

– Write detailed blog posts about calendar features and benefits.

– Organize online Q&A sessions with readers.

Building a reading community:

– Create Instagram/Discord groups for calendar users.

– Organize monthly reading challenges with prizes.

– Encourage readers to share experiences and connect with each other.

This campaign aims not only to promote the reading calendar product but also to create a sustainable reading community, encouraging regular reading habits and knowledge sharing throughout 2025 and beyond.